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[Cathay Pacific News] 2019 is another new era for Cathay Pacific Group after 20 years of development. In order to better promote the development of the group and build Cathay Pacific brand, over the years, the company attaches great importance to the brand's three-dimensional communication strategy. In addition to building a multi-dimensional communication strategy, such as flat media, network, CCTV, etc., it also increases the intensity of high-speed advertising, and carries out a series of brand promotion new layout in outdoor media.

It is reported that since 2018, Cathay Pacific Group has changed its anti-aircraft advertising strategy, changing decentralized delivery to intensive delivery, such as placing 10 billboards directly on Shanghai-Nanjing Expressway, which is independent and eye-catching, has a long viewing time and excellent visual effect, and has won Cathay Pacific a good brand publicity effect. In addition, Cathay Pacific Group has also put on board advertisements on major high-speed trunk lines around Ningxia-Hangzhou Expressway, thus further increasing brand exposure.

Cathay Pacific Group is a comprehensive service provider dedicated to building China's emergency safety industry with fire prevention as the core. In 2019, in Cathay Pacific Group's annual channel development strategy, five strategic bases for building Cathay Pacific's "big factory, big management, big advertisement, big marketing and big service" were put forward. At the same time, we will comprehensively promote the process of marketing "30-300-3000" Blue Eagle Plan, that is, to build and cultivate 30 branch comprehensive service providers nationwide to achieve integrated management localization; to build 300 product channel agencies to implement regional centralized operation; and to develop 3000 Cathay Pacific Fire Protection (Regional) Operation and Maintenance Co., Ltd. to build up. Cathay Pacific Fire Engineering Design, Construction, Maintenance, Inspection and Maintenance Standardization System, the establishment of benchmarking service stations in various cities, with the vast number of fire colleagues and customers to develop and prosper!

For details, please consult Cathay Pacific Customer Service Hotline: 400-8878-119.